We are part consultancy, part analytics house, part sales and marketing agency. We have shaped and defined sponsorship for over three decades and continue to lead the way in sponsorship insights, trends, training and events.

Innovative Commercial Strategies and Execution

Designing and implementing strategies to drive revenue for rightsholders. more

Rightsholder Representation

Leveraging global relationships to represent rightsholders to the world’s brands through an audience, content and data-led approach. more

How The Chicago Bulls Are Maximizing Branded Content

NBA team finds success with Instagram and Snapchat initiatives, prompting an expansion of the programs in the 2017-2018 season more

Properties Clean Up With The Property Restoration Category

Belfor Property Restoration, ServiceMaster and others sign new deals across the sports and entertainment landscape more

How Yokohama Is Taking Its Own Road With Sponsorship

Tire company forgoes professional sports in favor of properties where it is the only sponsor in the tire category more

Sponsorship Spending On MLB Totals $892 Million In 2017 Season

Sponsorship spending on Major League Baseball and the league’s 30 teams totaled $892 million in the 2017 season, a 7.9 percent increase from the previous year, according to ESP research. more

Auto Category Update

ESP’s latest report examines major changes in the auto industry and their impact on automakers’ sponsorship activity. more

Ecommerce Giants Making Their Mark

It’s been a busy 12 months for ecommerce and sports. more