We have shaped and defined sponsorship for over three decades and continue to lead the way in sponsorship insights, trends, training and events.

IEG 2018 Event Recap

IEG 2018 is a wrap! Check out videos of keynote sessions, see who was there and what they had to say, and dig into some takeaways and insights from the conference. more

Sponsorship Spending On The NHL Totals $559.5 Million In 2017-2018 Season

Spending grows nearly 11 percent thanks to the Vegas Golden Knights and new uniform deal with Adidas more

Three Hot Buttons In The Hospital Category

Cleveland Clinic, Mayo Clinic and OhioHealth increase use of sponsorship to showcase medical expertise and support corporate mission more

Inside The Hospital For Special Surgery’s Global Sponsorship Strategy

HSS expands sponsorship footprint in Latin America and explores partnerships with European soccer clubs more

Sponsorship Spending on the NBA Totals $1.12 Billion in 2017-2018 Season

Jersey patch agreements have combined with significant deals at the team and league levels to push estimated NBA sponsorship spending over $1 billion for the first time, according to IEG research. more

Telecommunications Category Update

IEG’s latest report explores developing trends in a category that encompasses not just phone service, but media, tech and other converging areas. more

Sponsorship Spending On College Athletics To Total $1.24 Billion In 2018

Sponsorship spending on college athletics is expected to total $1.24 billion in the 2017/2018 season, a 4.5 percent increase over the prior season, according to IEG projections. more

Our Partners

TicketManager makes it easy for companies to take clients to live events and measure the impact. more

KORE Software is the global leader in sports and entertainment business management solutions. more