We have shaped and defined sponsorship for over three decades and continue to lead the way in sponsorship insights, trends, training and events.

Esports Sector Update 2018

Download our just-published infographic on sponsorship activity in the esports industry and get a glimpse into the most active brands and categories. more

NFL Sponsorship Revenues reach $1.39 Billion for 2018-19 Season

Estimated sponsorship spending on the National Football league and its 32 teams rose 5.1% to $1.39 billion in the 2018-19 season, according to IEG research. more

Anheuser-Busch dethrones Pepsi as the Top Sponsorship Spender in the U.S.

Anheuser-Busch InBev dethroned PepsiCo. as the top sponsorship spender in the United States in 2017. Pepsi has held the top position in IEG’s Top Sponsors Report since 2008. more

Our Partners

TicketManager makes it easy for companies to take clients to live events and measure the impact. more

KORE Software is the global leader in sports and entertainment business management solutions. more